مفهوم التسويق. مقدمة إلى علم التسويق

, "Commercial amphoras: The earliest consumer packages? 1; Jul 1959-Apr 1960, pp 35-38• , "Trade and Weighing Systems in the Southern Aegean from the Early Bronze Age to the Iron Age: How Changing Circuits Influenced Glocal Measures," in Molloy, B , CA, Longman, Association for Analysis and Research in Marketing, 2005• , The Fires of Vesuvius: Pompeii Lost and Found, Harvard University Press, 2008; See Chapter 5, "Earning a Living: Baker, Banker and Garum Maker,"• Kusimba, "The Archaeology of Trading Systems, Part 1: Towards a New Trade Synthesis," The Archaeology of Trading Systems, Part 1: Towards a New Trade Synthesis," Journal of Archaeological Research, Vol
31, pp 363—393; Alberti, M , "Periodization in Marketing History," Journal of Macromarketing, Vol

تسويق

, "A Personalised Floor Mosaic from Pompeii," American Journal of Archaeology, Vol.

9
اهمية التسويق واهدافه
, "The Marketing Revolution," Journal of Marketing, Vol
مفهوم التسويق وأهميته وخصائصه
مفهوم التسويق الحديث
, The History of Marketing Thought, Columbus, Ohio, Grid, 1976
Boulder, University of Colorado Press, 1980; Nevett, T eds , London, UK, 2003, p
, "Going to Market in Antiquity," In Stuttgarter Kolloquium zur Historischen Geographie des Altertums, Eckart Olshausen and Holger Sonnabend eds , Stuttgart, Franz Steiner, 2002, p , Of Odysseys and Oddities: Scales and Modes of Interaction Between Prehistoric Aegean Societies and their Neighbours, [Sheffield Studies in Aegean Archaeology], Oxford, Oxbow, E-Book , 2016; Berger, A

الموسوعة السياسية

, "A Personalized Floor Mosaic from Pompeii," American Journal of Archaeology, Vol.

17
الموسوعة السياسية
, "The Birth of the Brand: 4000 Years of Branding," Business History, Vol
مفهوم بحوث التسويق، أهميته وأنواعه
, The Wheels of Commerce: Civilization and Capitalism, 15th to 18th Century, Berkely, CA, University of California Press, 1992• , "Medieval Macromarketing Thought," In Macromarketing,George Fisk and Phillip White eds , pp 59—69
اهمية التسويق واهدافه
, The World of Pompeii, Oxford, Routledge, 2008, p
, 1984 , DOI: 10 eds , Materiality and Social Practice: Transformative Capacities of Intercultural Encounters, Oxford, UK, Oxbow, 2012• 16, pp 339—395; Bar-Yosef, O
, "Historical Investigation and the Practice of Marketing," Journal of Marketing, Vol eds , The Rise of Marketing and Market Research: Worlds of Consumption, [German Historical Society], NY, Palgrave Macmillan, 2012, p

تعريف التسويق

Brian; Dix, Laura Farlow 2005.

تعريف التسويق وأنواعه
, "Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization," In The Future of Marketing's Past: Proceedings of the 12th Annual Conference on Historical Analysis and Research in Marketing, Leighton Neilson ed
تسويق
, "The Upper Paleolithic Revolution," Annual Review of Anthropology, Vol
مفهوم التسويق الثقافي
"A History of Marketing Thought"